The Nameups desk.
Field notes on domain investing, branding and the business of digital real estate - written for founders, investors and the merely curious. Every piece is meant to be read, not skimmed.
The Anatomy of a Million-Dollar Domain
What separates a $500 name from a seven-figure one? Five forces decide a domain's real worth. Here is how to read them.
Why .com Still Rules in the Age of .ai
New extensions arrive every year, yet the .com keeps its crown. The reason is human, not technical.
Lease-to-Own: Premium Names Without the Premium Cheque
Instalment financing is opening five- and six-figure domains to early-stage founders. Here is how it works.
The Hidden Frequency: Numerology in Brand Names
For a century, the Chaldean system has quietly shaped naming. Here is what the numbers mean - and how to read them.
Escrow Explained: How Six Figures Change Hands Safely
A plain-English walkthrough of how domain escrow protects both buyer and seller, step by step.
Selling a Domain in 2026: A Realistic Playbook
Pricing, positioning, outreach and patience - the honest mechanics of turning an idle domain into a closed sale.
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